KRE says yes. But why?
Well, lots of reasons.
Firstly, real estate agents have vast market knowledge. Because of their access to the most recent market data, agents are able to provide advice on realistic purchase and listing prices. In a dynamic housing market like Houston, this plays a key role in providing you with a report of comparable homes for sale and historic market data, ensuring that your home is listed at price that best suits it.
Once your home is listed, everything else is up to the agency. From staging and marketing your home to maximize audience exposure, to coordinating and scheduling showings that best fit your schedule, working with an agent ensures that your home is featured in its best light possible, across as many channels as possible.
Agents also have the ability to screen potential buyers interested in your home, and will leverage their networks in order to sell your home quickly and aggressively to other agents. The National Association of Realtors studies show that 82% of real estate sales are the result of agent contacts through previous clients, referrals, friends, family, and personal contacts (Ross, 2012). It can be much more time consuming to sell your home without these resources.
Once an agent has found a buyer for your home, the difficult part begins. Negotiating the terms and price that work best for you is the most integral step in the selling process, and the point at which having a realtor makes all the difference. Agents can help you be creative with your offers and counteroffers, and will work to make sure you end up with a deal that has your best interests in mind.
Realtors can also connect you with trusted partners, provide guidance and advice in hiring any additional professional services needed or requested by your new buyer, and will guide you through the closing process to make sure you feel completely at ease.
Choosing whether to work with an agent may be a difficult decision to make when listing your home. But, by doing so, you’re choosing to be taken care of by someone who understands the ins-and-outs of real estate, and who will work tirelessly to make sure your home becomes as special to someone else as it is to you.